The world of digital streaming and entertainment has grown by leaps and bounds in the last few years and shows no signs of stopping. 2019 alone was filled with a plethora of digital advancements driven by the growing smart home market and improvements in wireless with the addition of Wi-Fi 6 and 5G technologies. Wi-Fi 6 boasts higher gigabits per second speeds and a wider range for faster and better connections throughout the home. OTT companies that adopt enhanced platform development strategies that harness the power of new wireless technology will be able to deliver a superior streaming experience and attract more subscribers.
Streaming television is another trend that is touching every corner of media, disrupting not only how content is distributed but also how it is created and by whom. Based on current viewing habits and untapped video segments, a big growth opportunity exists in live and linear OTT services, which are expected to be an integral part of the next generation of OTT video.
Amidst great content and extensive marketing, the technology behind the OTT platforms are is also advancing. AI allows OTT providers to better understand what content to buy, which clienteles are more likely to churn, how to present the content, and which ads to serve to viewers, who match the demographic profile the advertiser is seeking, and so on. The use of blockchain in the OTT domain is another trend that is expected to increase in the coming years. Blockchain enables content creators and distributors to store, archive, copyright, and distribute digital content.
At this juncture, there are a wide variety of OTT solution providers in the media and entertainment industry with advanced and integrated offerings. To help companies navigate through the best-of-breed OTT solution providers, Media and Entertainment Tech Outlook has compiled a list of leading OTT solution providers that are revolutionizing the entertainment ecosystem at the convergence of several disruptive technologies. Besides, the magazine also comprises insights from thought leaders in the sector on the industry trends, best practices, recent innovations, and their advice for the aspiring CIOs.
We present to you Media and Entertainment Tech Outlook’s, “Top 10 OTT Solution Providers – 2020.